Privacy Policy
Gracie Barra Herriman
Effective Date: October 26, 2026
At Gracie Barra Herriman, we respect your privacy and are committed to handling your personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, https://gbherriman.com, contact our academy, request information about our Brazilian Jiu-Jitsu programs, schedule a free trial class, or interact with our services.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following categories of information:
Personal and Contact Information
- Full name
- Email address
- Phone number
- Mailing address, when necessary
- Information submitted through contact forms
Training and Enrollment Information
- Interest in Brazilian Jiu-Jitsu programs
- Class preferences and scheduling requests
- Free trial class registrations
- Membership inquiries and enrollment details
- Parent or guardian information for students under 18
- Student information provided by a parent or legal guardian
Website and Technical Information
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type and device information
- Pages visited and interactions with our website
- Referral sources
- Cookies and similar tracking technologies
- Approximate geographic location derived from technical information
Payment and Transaction Information
If you enroll in a membership or purchase services, billing and transaction information may be processed through authorized third-party payment or membership management providers.
Please do not submit payment card numbers or sensitive medical information through general website contact forms.
2. How We Use Your Information
We may use your information to:
- Respond to inquiries about our academy, programs, schedules, and membership options.
- Schedule and confirm free trial classes, consultations, and appointments.
- Manage student registrations, memberships, and related services.
- Communicate important updates about classes, schedules, events, and academy operations.
- Send promotional communications when permitted by applicable law.
- Improve our website, services, and customer experience.
- Measure website performance and advertising effectiveness.
- Maintain website security and prevent fraudulent activity.
- Meet applicable legal and business obligations.
We use personal information for legitimate academy operations and other purposes described at the time of collection.
3. Cookies, Analytics, and Advertising Technologies
Our website may use cookies, tracking pixels, and similar technologies to improve functionality, understand visitor behavior, and evaluate marketing performance.
Depending on the services enabled on our website, these technologies may include Google Analytics, Google Ads, Meta advertising tools, and other comparable services.
These technologies may collect information about your device, browser, website interactions, and advertising engagement.
Some third-party advertising technologies may use information collected through our website to deliver or measure advertisements on other websites and platforms.
You can manage or disable cookies through your browser settings. Some website features may not function as intended when cookies are disabled.
You may also contact us regarding available privacy and advertising opt-out options.
4. How We Share Information
We may disclose personal information to trusted third parties when reasonably necessary to operate our services, including:
- Website hosting and technical service providers.
- Customer relationship management and membership management platforms.
- Scheduling and booking services, including WellnessLiving when applicable.
- Payment processors and billing providers.
- Email and text messaging service providers.
- Website analytics and advertising partners.
- Professional advisers and service providers supporting our business.
We may also share relevant information with other Gracie Barra schools or affiliated organizations when necessary to respond to a request involving another location, facilitate participating membership benefits, or provide services you have requested.
We may disclose information when required by law, to respond to lawful requests, or to protect the rights, safety, and security of our students, staff, and business.
We do not authorize the sharing of SMS opt-in information with unrelated third parties for their independent marketing purposes.
5. Email, Phone, and SMS Communications
When you provide your contact information, we may contact you regarding your inquiries, trial class reservations, appointments, or membership-related matters.
Where you have provided the required consent, we may also send promotional emails or text messages about programs, events, and special offers.
Message frequency may vary. Message and data rates may apply.
You may unsubscribe from promotional emails using the unsubscribe link provided in those messages.
You may opt out of text messages by replying STOP, where supported, or by contacting our academy directly.
Consent to receive promotional text messages is not required as a condition of purchasing our services.
Opting out of promotional communications does not prevent us from sending necessary service-related notices where permitted by law.
6. Children’s Privacy
Gracie Barra Herriman offers Brazilian Jiu-Jitsu programs for children and teenagers. We recognize the importance of protecting minors’ personal information.
Our website’s inquiry and enrollment functions are intended to be completed by adults or parents and legal guardians on behalf of minors.
We do not knowingly solicit or collect personal information directly from children under the age of 13 through our website without appropriate parental authorization.
Parents or legal guardians may contact us to request access to, correction of, or deletion of their child’s personal information, subject to applicable legal and operational requirements.
7. Data Security and Retention
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, loss, or disclosure.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
We retain personal information for as long as reasonably necessary to provide services, maintain business records, resolve disputes, comply with legal obligations, and fulfill the purposes described in this Privacy Policy.
When information is no longer needed, we take reasonable steps to delete or appropriately de-identify it.
8. Your Privacy Rights and Choices
Depending on your location and applicable law, you may have the right to:
- Request access to personal information we maintain about you.
- Request correction of inaccurate information.
- Request deletion of certain personal information.
- Request information about our collection and disclosure practices.
- Opt out of certain marketing communications.
- Request to opt out of qualifying targeted advertising or personal information sharing.
Certain requests may be subject to identity verification, legal exceptions, and applicable privacy law requirements.
To submit a privacy request, please email info@gbherriman.com with the subject line “Privacy Request.”
We will review and respond to your request in accordance with applicable law.
9. Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, booking tools, or payment services.
These external services may maintain their own privacy policies and data-handling practices.
We encourage you to review their privacy policies before submitting personal information through their platforms.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technologies, business practices, or applicable legal requirements.
When updates are made, the revised policy will be published on this page with an updated effective date.
We encourage visitors to review this page periodically.
11. Contact Us
If you have questions about this Privacy Policy, our data practices, or your personal information, please contact:
Gracie Barra Herriman
5746 W 13400 S
Herriman, UT 84096
United States
Email: info@gbherriman.com
Phone: (801) 810-6767
Website: https://gbherriman.com
We are committed to reviewing privacy-related questions and requests responsibly.